You can be an exceptional Mama &
You don't have to choose one or the other.
We live in a world that expects women to work like they don’t have children and raise children as if they don’t work. [Don’t quote me on that, I’m not sure who to credit for that bomb quote!]
The truth of the matter is that someone else’s opinion of how I decide to show up for my kids and my business isn’t my problem.
I’ve decided that I don’t have to choose one or the other. I can be an exceptional mama and an exceptional business woman at the same time.
This is what I help every single one of my clients accomplish for themselves.
How? I thought you’d never ask.
Become a sought-after expert and...
- stand out from others in your industry so you no longer have to charge a competitive price but a premium price that will in fact scale your business!
- build an audience full of potential clients that are all excited to work with you and ready to pay!
- work smarter not harder because you're a busy mom who started this business in order to create time freedom not a time suck!
If any of this sounds like a dream, I want you to know that it is 100% possible for you. And I know that, because I’ve been exactly where you are and have created a proven framework that will teach you how to show up and sell with
ease and confidence.
Find Success in a world where
motherhood and business collide!
Let's get real, Mama
You’ve been at this business thing longer than you’d like to admit. You’re starting to wonder:
“How much harder do I have to work to sign clients?
“Where is the time freedom I was promised?”
“When am I going to be able to contribute to the household expenses consistently?”
“How come no one is interested in working with me? I know I can help them!”
“Why does selling feel so hard and unnatural to me?”
The Answer: You haven’t figured out your path to success, you’re still trying out everybody else’s!
I don’t want you to do business like me. I don’t want you to follow in my footsteps. I want to show you how to forge your own path.
The sooner you figure out what sets you a part from others and you develop the strategy to cash in on the unique components of your business, the sooner you’ll achieve the success you’re after – whether that’s your first client, your first $5K month or your first $10K month!
Have we met?
I'm Yesenia
Wife. Homeschooling Mama to 3 beautiful boys. Entrepreneur. Business Mentor for Mamas in business.
My entrepreneurial journey began 7 years ago after I had my first son. Let’s just say a 10-week maternity leave didn’t cut it for me and I was inspired to start my own business so I could plan my work around my children instead of having to plan my children around my work.
I started my own law firm from my home office with my 18-month right on the other side of the wall hanging out with his babysitter. I replaced my income that first year in business working a fraction of the hours and then grew to 6-figures. Two years after opening, my husband was able to quit the law firm he worked for and join me in practice.
But now I’m here for YOU, the mama in business who is ready to call in her ideal clients, stand out from others in her industry, close more sales and make more impact and, of course, more money!
The framework I teach can be used to sell anything; I should know because I use it with all of my clients no matter what they sell! And it works! That’s a fact. No two businesses are built the same and I guarantee that you will walk away from this coaching with your own unique sales plan and the confidence to put it into practice so you can scale your business your way!
If you're ready to sign more clients & make more money,
you're in the right place.
I started working with Yesenia at the beginning of 2021. I was coming off a dismal holiday season, followed by an entire month of no sales. Yesenia helped me clarify my messaging, refocus my work and goals and taught me how to make genuine offers that my customers couldn’t refuse. Not only was my first full month working with Yesenia my highest grossing month ever, sales in Q1 of 2021 almost exceeded sales for all of 2020. In 2021, I quadrupled 2020 sales. I now have the tools to efficiently run and grow my business without the hustle. I have the freedom to work flexible hours and still be present with my family.
Mandi
Self-care Beauty Products
I decided to join the first round of Mama’s Next Move in September 2021, and while I was nervous to do so (this was my first time working with a business coach), I am SO happy I did! The progress I made working with Yesenia while learning alongside the other ladies in the group has been phenomenal for my business.
Emily
Podcast Manager
When you implement my proven framework...
YOU GO FROM THIS:
to this:
Confused, always asking others to help you figure out what it is they want you to create and creating one-off services for every person you can help.
Becoming the expert who knows the best way to serve your clients and creating offers rooted in confidence and backed by your expertise!
Never knowing when & where your next client is coming from or whether they’ll be interested in what you have to offer.
Having an audience full of ideal clients who are excited and ready to work with you and invest in your offer!
Feeling insecure, anxious, and “salesy,” when it comes time to sell.
Consistently signing clients with a repeatable process that is done with ease and confidence!
Who do I love to work with?
- The Mama who is ready to make an impact AND money and isn't ashamed of wanting MORE!
- The Mama who is ready to stand out from others in her industry and show her audience what makes her the best option!
- The Mama in Business who is ready to advance her business so she can advance her family!
I am ready to invest my time in you, are you ready to do the same?
How do you become a sought-after expert?
step ONE
Become an Expert
You may not see it yet, but you are an Expert at what you do! Step one is helping you uncover that expertise.
Once you do this work, you’ll:
- Never fear the competition again because you know exactly what it is that sets you apart from others in your industry.
- Show up with expert energy and be sought after as a leader in your industry!
- Develop a one-of-a-kind framework that you'll use both to attract your client and guide them to their desired transformation.
step TWO
Share your Expertise
Now that you know what you’re an expert at, it’s time to start sharing that expertise and attracting clients!
Once you do this work, you’ll:
- Know exactly what to say so that you're attracting an audience full of potential clients!
- Create content that inspires your ideal client to take action - the action of investing in your offer!
- Distinguish between free value and paid for value so that you are serving your audience without feeling like they won't need to buy in.
step THREE
Create an Experience
Once you are showing up as the expert, we’ll create a client experience that starts with “hello” and ends with them purchasing your signature offer!
Once you do this work, you’ll:
- Be able to create an offer your ideal client not only needs, but wants.
- Know how to create hype and excitement around your offer before it even launches.
- Understand how to create a client journey that is intentional, and worth experiencing.
step FOUR
Make offers they can't refuse
You’re ready to take everything you’ve learned, everything you’ve built, and develop a sales plan that is rooted in confidence and ease.
Now you’re ready to:
- Develop a simplified marketing strategy that doesn't feel overwhelming but generates the visibility you need to sell.
- Implement networking techniques that will have you connecting with more of your ideal clients in a non-pressure way.
- Sell, Sell, Sell! Make them an offer they can't refuse in a way that you feel confident about!
Your family is the why for your business,
and your business is the how for your family!
What will you get?
A personalized strategy that works for you! I want to make it clear that while I use the same framework with each of my clients, the outcome is different for each! No two businesses are built alike. The sooner you figure out what works for you so you can stop doing what worked for her, you’ll find your own success!
Here’s what the next 6 months will look like…
- Weekly 1:1 Coaching Calls where we will work on building a thorough understanding of the different layers of your business - the transformation you will guide your clients to, the offers you will sell, the client journey you will choreograph, and a list of the money-making tasks that deserve your focus! All of this will lead to a unique-to-you repeatable process for signing clients that is simple, fun and effective.
- A Private Facebook Group just for the two of us which will act as our hub in between calls. Come here to share your wins, your struggles, and ask for feedback on what you are creating - messaging, content, offers, freebies, etc.
- As a one-on-one client, you gain access to any workshop/training that I offer during the time that we are working together. In addition, you'll be able to attend all of the guest trainings that I host for the mamas in my group coaching program - Mama's Next Move! These guest trainings are meant to serve the whole Mama. That means they will be touching on non-business related topics that will help you run your business more efficiently and successfully! Can I get an Amen?!
No more struggling. No more worrying. No more wasting time.
Your BIG audacious dreams and goals are
welcome here, Mama.
Once you're a sought-after expert you won't have to set your prices low to stand out from the competition, your expertise
will speak for itself and you'll be able to
charge premium prices!
If you're still reading, there's something holding you back.
You may be asking yourself...
There will be one 45 min. coaching call each week for you to attend. Once a month there will be a bonus live expert guest training that you are able to attend. In addition to the weekly calls, you’ll want to take some time each week to implement what we uncover. How much time you decide to work on your business is entirely up to you. I will say this, my goal is to help you simply your business so that you’re to-do list is cut in half and you are spending a majority of your time on money generating tasks.
I believe that 1:1 coaching will provide you the personalized support you need to take your business to the next level. Whether that level is your first client or your first $10k month. The goal is to help you establish your own unique business strategy including a repeatable process to signing clients. If you haven’t done that yet and are ready to dive into simplifying your business so that you are seeing results faster and easier, then 1:1 coaching is for you.
There is no curriculum. I will provide worksheets when I think it will be helpful, but the worksheets are for your benefit only and do not need to be submitted. That being said, I am always available to give you feedback on any work that you do decide to post.
Nope! This framework can help all service based businesses – coaches, virtual assistants, online business managers, consultants, podcast managers, etc. To be honest, a product based business would absolutely benefit from this program as well – that’s because I believe that every product based business has a service based component to it.
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