You haven’t uncovered your expertise.
You can be doing all of the things in your business – posting on social media consistently, building all of the offers, connecting and selling to anyone who will listen.
But until you uncover your expertise, your wins will be sporadic, your income will fluctuate and you’ll be working harder, not smarter.
When I entered the business coaching world I was already a 6-figure earner. The law firm I started when my son was 18 months old, the one that gave me the freedom and flexibility that my 9-5 couldn’t, the law firm that made it possible for my husband to quit his job and join me in practice…
WAS MAKING 6-FIGURES!
I applied the very same strategies that I used to grow my law firm to growing my coaching business.
While I was signing clients, nothing about my business was steady.
Until I unlocked the missing link – my expertise!
That’s when I started having $10K, $12K, and even $20k months!
When you know what you are an expert at, you OWN your expertise and build a business that is rooted in that expertise!
Confused and deflated, constantly conducting market research and asking your audience to help you figure out what it is they want you to create.
Becoming the expert who knows what’s best for her clients and creates offers rooted in expertise and backed by confidence!
Unsure about whether or not you actually have what it takes to get your ideal client the results she’s looking to achieve.
Having a framework that works in guiding your ideal client to their results and guides you on how to convey the value of your offer so you can sell with confidence!
Always feeling stuck at square one, never following though and making offers, and forever working with clients for free so you can “learn more.”
A business that is making an impact and an income! A business that has momentum and is moving forward towards your big goals!
Uncover your expertise so that you can show up and sell with confidence and ease.
Path to Expertise is a 30-day group intensive where I will show you how to uncover your expertise so you can show up and sign your next client without having to conduct market research first!
What does it mean to uncover your expertise? It means figuring out the “thing” that sets you apart and allows you to stand out as an expert in your industry.
You’ll know what it is you bring to the table, how you do what you do differently than others, and why people want to work with YOU!
During our 30 days together, you will uncover your expertise, be on your way to becoming a sought-after expert in your industry, and sell with confidence and ease.
By the end of the program, you’ll…
No more struggling. No more worrying. No more wasting time.
This isn’t your average “ideal client avatar” exercise. We aren’t going to list out their favorite place to shop, who they follow on social media or what their favorite type of music is. We’ll dig deep and uncover what you really need to know about them.
Once you do this work, you’ll:
Has niching down scared you in the past? That’s because the way most people teach niching down, it does in fact box you in and leave you feeling like you can’t talk about the things that matter to you. The way I teach niching down will expand your topics of conversation and have you committing to a transformation that you can guide your clients to.
Once you do this work, you’ll:
It’s important that you know how you do what you do. Not having an understanding of how you do what you do is oftentimes what leads to market research to begin with! As the expert, your audience is turning to you to tell them what they have to do to get the results they desire. So let’s make sure you have an answer for them!
Once you do this work, you’ll:
This is the work you can’t afford to skip.
This is the work that takes the place of the market research you’ve been told is necessary.
This is the work that will make a difference and make you money!
Wife. Homeschooling Mama to 3 beautiful boys. Entrepreneur. Business Mentor for Mamas in business.
My entrepreneurial journey began 7 years ago after I had my first son. Let’s just say a 10-week maternity leave didn’t cut it for me and I was inspired to start my own business so I could plan my work around my children instead of having to plan my children around my work.
I started my own law firm from my home office with my 18-month right on the other side of the wall hanging out with his babysitter. I replaced my income that first year in business working a fraction of the hours and then grew to six figures. Two years after opening, my husband was able to quit the law firm he worked for and join me in practice.
But now I’m here for YOU, the mama in business who is ready to call in her ideal clients, stand out from others in her industry, close more sales and make more impact and, of course, more money!
Every single one of us is different and brings something unique to our individual industries. The problem is that we haven’t taken the time to figure out what that something is. This is what I want to help you figure out during our time working together. You don’t figure this out by conducting more market research, you figure it out by uncovering your expertise! Let’s get to work!
Path to Expertise is literally your next move! If you are a service based mama in business who can relate to the above, this group program was created for you!
There will be one 60 min. coaching call each week for you to attend live. All calls will be recorded for you to watch at your convenience if you are unable to attend them live. In addition to the calls, there will be three trainings for you to watch on your own time. You’ll also want to take some time each week to implement what you learn. How much time you decide to work on your business is entirely up to you.
You’re wondering if 1:1 coaching may be a better fit. I get it because I once had that thought too. Here’s what I want you to know: the framework I am teaching in this group program is the same I teach to all of my 1:1 clients. It works! And it’s definitely going to get you the results you are looking for. Plus, enrollment is capped at 10 Mamas – just enough to build community, support and accountability but not too many where you’ll get lost in the mix.
There is no curriculum. I will provide worksheets but the worksheets are for your benefit only and do not need to be submitted. That being said, I am always available to give you feedback on any work that you do decide to post.
Nope! This group is for all service based businesses – coaches, virtual assistants, online business managers, consultants, podcast managers, etc. To be honest, a product based business would absolutely benefit from this program as well – that’s because I believe that every product based business has a service based component to it – but we will be talking about clients versus customers and using service based “lingo.”